adidas Women NYC is a community brought together by sport, wellness, and culture. Through on-going programming we bring exclusive adidas brand experiences that aim to empower, inspire and enable women to reach and exceed their goals. 

As the creative lead of the project, my goal was to create female-focused programming that would bring together women of all backgrounds and abilities with the common goal of wellness, as well as challenging perceptions of traditional "fitness" in ways that were interactive, beautiful, and accessible. 

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